The Brand: 

Spotify is a music and audio streaming platform that prides itself on being more than just a tech company. With a youthful approach, Spotify positions itself as a fellow fan who loves music, podcasts, and culture as much as its users do. The platform is ever evolving to offer new and exciting audio content. Spotify understands that music is more than just a background noise and strives to create a listening experience that is both engaging and meaningful.

The Ask: 

Spotify, despite being the preferred platform for most of Gen Z, is still perceived as a music-only streaming service. Entice new and existing users to explore the world of audiobooks on Spotify.

The Cultural truth: 

People today are looking for new ways to consume and create media and entertainment. The popularity of audiobooks is rapidly increasing, and the trend is expected to continue in the coming years.

Insight: 

People often have a hard time finding the time and motivation to read books. Audiobooks offer a solution that allows people to consume books while multitasking or when they don't have time to read physically.

Strategy: 

Launch a user-generated content campaign on TikTok to promote Spotify's audiobook offerings. Encourage users to shoot their own rendition of a trailer for a book and upload the trailer to TikTok using the hashtag #myrendition. The most creative and engaging renditions will be selected to represent the book on the Spotify app. 

Opportunity: 

This campaign will not only generate buzz around Spotify's audiobook offerings but also create a fun and interactive experience for users.

Creative Idea: 

Your Rendition